Mastering the Nuances: The Art of Jewellery Brand Lifestyle
Every jewellery brand has a unique heartbeat – its lifestyle. Ever wondered what that encapsulates and why it's vital to articulate it?...
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- Oct 20
- 2 min
The Importance Of Colour In Jewellery Branding
Ready to refine, amplify and learn how to improve your jewellery business brand aesthetic? Ensuring consistent use of your brand's colour...
- Feb 21, 2022
- 1 min
5 out of 5
5 out of 5 is back this windy Monday and here are our favourite jewellery businesses to inspire you visually this week: 1...
- Feb 17, 2022
- 1 min
THINGS YOU SHOULD NEVER POST ON YOUR JEWELLERY BUSINESS INSTA FEED
1 - Poor quality images of your personal life: pics of your kids, nature walks, gigs, friends' weddings, breakfast, etc....
- Feb 15, 2022
- 2 min
HOW TO CREATE A DREAM INSTAGRAM AESTHETIC FOR YOUR JEWELLERY BUSINESS
1 - DO THE RESEARCH - understand what aesthetic is close to your and your target audience’s heart. Warm/ cold/ bright/ moody/ minimal/...
- Feb 10, 2022
- 1 min
WHY PHOTOGRAPHS OF PACKAGING INCREASE JEWELLERY SALES
When purchasing jewellery we don't want to receive something in a plastic baggie. We want an experience. A journey of thought-out product...
- Feb 9, 2022
- 2 min
5 out of 5
Welcome to our very first 5 out of 5 post where we share the beauty of jewellery brands that inspired us this week! 1 @simuero_ (33.5K)...
- Feb 8, 2022
- 1 min
WHAT CONTENT SHOULD I POST ON MY INSTAGRAM PAGE?
The other day I was emailing a new client about regular content creation for social media. I've created a few packages that...
- Jan 19, 2022
- 1 min
Your jewellery business must invest in UGC in 2022 - here's why
You know how important user generated content (UGC) is when it comes to growing your jewellery brand. Organic content feels authentic,...
- Sep 3, 2021
- 2 min
HOW TO BUILD TRUST FOR YOUR JEWELLERY BUSINESS
Selling jewellery online in a heavily saturated market can be difficult. You have to juggle hundreds of tasks, however essentially your...
- Mar 7, 2021
- 2 min
Why Is Model Photography Essential For Your Jewellery Business?
OK but how important is model photography for your jewellery business? Important enough for people not to buy your jewellery when they...
- Mar 5, 2021
- 1 min
Instagram Algorithm 101 For Jewellery Brands
Here's a little something about Instagram algorithms and why you should stop wasting your time trying to crack them. Meanwhile we're all...
- Feb 3, 2021
- 2 min
Don't Photograph Your Jewellery Before Doing This One Thing
If there was one jewellery photography advice I could give to startup jewellery brands, it would be... GETTING YOUR BRANDING RIGHT before...
- Jan 29, 2021
- 1 min
5 Steps To Planning A Jewellery Photoshoot
You've been playing with an idea to book a professional jewellery photoshoot for a while now, and you are finally ready to start 2021...
- Jan 20, 2021
- 8 min
Jewellery Branding Mistakes You Must Stop Making In 2021
Every morning I start working at 6:30 or 7am and spend at least an hour exploring what's on my Insta feed, engaging with my followers,...
- Oct 26, 2020
- 5 min
7 marketing ideas to boost sales this Christmas 2020
Not sure if you want to hear this, but… we are exactly 8 weeks away from Christmas Eve! Soon we will start seeing winter holiday themed...
- Aug 15, 2020
- 4 min
PLANNING YOUR FIRST JEWELLERY PHOTOSHOOT
Are you ready to start investing into your brand's growth using professional content on your website and social media platforms, but you...
- Jul 10, 2020
- 2 min
7 REASONS TO HIRE A PROFESSIONAL JEWELLERY PHOTOGRAPHER
There is one marketing rule that every jewellery brand owner should print and frame in their office: GREAT CONTENT = GREAT CUSTOMER...
- Jun 1, 2020
- 2 min
- May 20, 2020
- 2 min
SETTING A COLOUR PALETTE FOR YOUR JEWELLERY BRAND
Specialising in Jewellery Photography I spend a lot of time searching for inspiring jewellery brands and analysing the do's and don'ts...
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