Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.

New York's AI disclosure law (S.8420-A) takes effect June 2026, requiring brands to disclose AI-generated models in ads. Here's what jewellery brands need to know — and how to act before the deadline.

AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

There is no secret in becoming a good jewellery photographer. Photography is an art that requires dedication, persistence, and a...

Photographing jewelry can be as intricate as the pieces themselves. The brilliance of a gem or the sheen of metal can sometimes get lost...

When it comes to photographing necklaces at home, achieving a look that truly showcases the beauty and detail of your jewellery can be a...

When photographing jewellery, the quality of light can make or break your images. Direct sunlight, while abundant and free, can often be...

Running an online jewellery store is no small feat. It involves crafting a website that is not only visually appealing and functional but...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

Capturing the intricate details of jewellery can be quite a challenge, especially for those new to using a DSLR camera. However, with the...

I love photographing jewellery with natural light. I don't think anything can ever beat the warm direct sunlight gently diffused with a...

If you’re deeply immersed in the world of jewellery design and sales, you’ll understand how crucial photography is to your business....

Are photographing jewellery in the natural light and still finding hard to fight reflections? Our biggest secret to fight those is a...

Are your jewellery photos appearing too amateurish, lacking the sparkle and professionalism you seek? The common issues include:...

In the world of online retail, captivating your audience is key to standing out, especially for jewellery businesses where the allure and...

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...

In the world of jewellery, it's all about the details. Every intricate design, every delicate curve, and every sparkling gemstone is...

Photographing hoop earrings can be an absolute nightmare. Trust me, I know. I am a professional jewellery photographer and I photograph...

*As recommended by a professional jewellery photographer* Choosing professional camera equipment for a jewellery business can be...