The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

56% of jewellery buyers research online before purchasing. Here's how the digital-first buyer journey works in 2026 — and what jewellery brands must do to earn trust early.

Chocianaite Creative Agency provides social media content creation and management built for jewellery brands — from market analysis and strategy through to content production and paid ad creation.

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

Model jewellery photography is a professional shoot in which your pieces are photographed being worn by a real person. The images show rings on hands, earrings against skin, necklaces on a collarbone, bracelets on a wrist. The output is used across e-commerce listings, social media, campaign launches, and editorial content.

Recap of the "How to Launch a Sold-Out Jewellery Collection in 2026" webinar — covering seven launch strategies, AI visual production, waitlist mechanics, email sequences, and SEO/GEO for independent jewellers. Watch the full recording in the Ultimate Jewellers' Playbook Skool community.

Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.

New York's AI disclosure law (S.8420-A) takes effect June 2026, requiring brands to disclose AI-generated models in ads. Here's what jewellery brands need to know — and how to act before the deadline.

AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

There is no secret in becoming a good jewellery photographer. Photography is an art that requires dedication, persistence, and a...

Photographing jewelry can be as intricate as the pieces themselves. The brilliance of a gem or the sheen of metal can sometimes get lost...

When it comes to photographing necklaces at home, achieving a look that truly showcases the beauty and detail of your jewellery can be a...

When photographing jewellery, the quality of light can make or break your images. Direct sunlight, while abundant and free, can often be...

Running an online jewellery store is no small feat. It involves crafting a website that is not only visually appealing and functional but...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

Capturing the intricate details of jewellery can be quite a challenge, especially for those new to using a DSLR camera. However, with the...

I love photographing jewellery with natural light. I don't think anything can ever beat the warm direct sunlight gently diffused with a...

If you’re deeply immersed in the world of jewellery design and sales, you’ll understand how crucial photography is to your business....

Are photographing jewellery in the natural light and still finding hard to fight reflections? Our biggest secret to fight those is a...