Lifestyle

How to Find Content Creators for Your Jewellery Brand

According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

3 days ago7 min read

Lifehacks for Jewellery Photography at Home (That Actually Make a Difference)

The Image Problem Nobody Talks About Here is a concrete signal: jewellery photography is the second most cited reason a shopper abandons a product page without purchasing, right behind price. The piece is beautiful. The price is fair. But the photo looks like it was taken in a car park at dusk. So the buyer clicks away. Most independent jewellery makers know this. They feel it every time they post, and the engagement flatlines. They see it when their product sits in a cart an

6 days ago6 min read

Jewellery Influencer Marketing in 2026: Does It Actually Work, and How Do You Know?

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Apr 297 min read

How to Create Authentic Visual Storytelling for Goldsmiths in Europe

How to create authentic visual storytelling for goldsmiths in Europe — a practical guide to jewellery photography, model shoots, videography, and building a content system that converts browsers into buyers.

Mar 245 min read

Fire Horse Year Jewellery Marketing 2026: The Strategy Guide for Jewellery Brands

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

Feb 286 min read