Why Pandora launched Pandora Wonders with Harry Lambert — the strategy behind the pearl charms, and what independent jewellery brands can copy from it.

Learn how jewellery photography lighting affects metal colour, gemstone brilliance and buyer trust — plus seven fixes you can apply to your next shoot.

According to the BoF-McKinsey State of Fashion 2026 report, jewellery is forecast to be the fastest-growing category in fashion by unit sales, growing at nearly four times the rate of clothing through 2028. That sounds like good news. It is — for the brands that know where that growth is coming from. Because the same market data shows something less comfortable. The average online jewellery conversion rate sits between 1.19% and 1.5% in 2026. Roughly 99 out of every 100 visit

A practical guide to premium e-commerce jewellery photography in 2026: the image choices that build buyer confidence and lift online sales.

Rapaport's latest market comment reports that rough diamond production dropped 8% in 2025, to 99 million carats. Over the same year, the average price per carat rose 6%, to $93. So fewer diamonds came out of the ground. And the ones that did cost more. There is a second signal underneath that one. Prices for small round diamonds (0.30 to 0.49 ct.) are climbing again after dealers sold down their stock. The RapNet Diamond Index for 0.30 ct. stones rose 4.2% in June alone. Bigg