My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I specialise in analysing and educating jewellery business owners, pinpointing performance gaps, and creating actionable strategies that often result in doubling sales within just a few months.
In today’s blog post, I’m going to dissect the online presence of Bella You. This jewellery business instagram analysis will help you understand common pitfalls and how to avoid them, ensuring your business does not make the same mistakes that many sub-six-figure brands fall into.
Key Mistakes and Solutions for Jewellery Brands on Social Media
Mistake 1: Terrible outsourced images
Using low-resolution images randomly taken from Google to mark special occasions can tarnish your brand’s aesthetic.
Solution: Keep such images in your Instagram stories, not on your feed. Alternatively, invest in high-quality, brand-aligned images that reflect modern aesthetics.
Mistake 2: Inconsistent Branding
A mishmash of fonts and templates can make your social media feed appear disorganseed and unprofessional.
Solution: Develop a cohesive set of templates using two or three fonts consistently. This will streamline your visual presentation and strengthen your brand identity.
Mistake 3: Off-Brand Content
Posting personal, low-quality images that are unrelated to your business, like a random closeup of sushi, can confuse your audience about your brand’s focus.
Solution: Avoid posting irrelevant personal content altogether. If you want to integrate personal aspects into your business branding, ensure it's done in a way that aligns with your overall aesthetic and brand message.
Special Offer for Blog Readers
For those looking to dive deeper, I’m offering a 10% discount on a 1:1 visual brand audit session with me. Use the code REVIEW10 at checkout to claim your discount. This session is an excellent opportunity to get personalised advice and strategies to refine your brand's online presence.