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How Jewellery Brands Use Film and TV Placement to Drive Real Sales
Global product placement spending hit $29.6 billion in 2023, growing at double-digit rates for four consecutive years, according to PQ Media's Global Product Placement Forecast. Over the same period, the global jewellery market reached $353 billion, projected to grow at 4.7% annually through 2030. Brands across every category have worked out that a well-placed product in a film or series reaches audiences that advertising increasingly cannot. For jewellery brands, the opportu
May 157 min read


How to Improve Your Jewellery Brand's Social Media Presence in the EU
How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.
Apr 66 min read


How to Create Authentic Visual Storytelling for Goldsmiths in Europe
How to create authentic visual storytelling for goldsmiths in Europe — a practical guide to jewellery photography, model shoots, videography, and building a content system that converts browsers into buyers.
Mar 245 min read


1:1 Visual Review | BELLA YOU In The Spotlight
My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...
Apr 24, 20242 min read


Jewellery Business Mistakes: Analysing Anavir Studio
Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...
Apr 3, 20242 min read
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