A New York model sued a fashion brand for using AI to generate unapproved images of her likeness. Here is what the case means for jewellery brands using AI photography — and what US and EU regulations now require.

Jewellery is, by broad professional consensus, the most technically demanding product category to photograph. Highly reflective surfaces — gold, silver, platinum — act like mirrors. They capture the reflection of the camera lens, the photographer, and the room itself. Tiny stone settings require macro lenses and focus-stacking techniques to stay sharp. A single scratch on a metal surface reads as a flaw under studio light. And colour accuracy matters enormously: a rose gold r

According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

The Image Problem Nobody Talks About Here is a concrete signal: jewellery photography is the second most cited reason a shopper abandons a product page without purchasing, right behind price. The piece is beautiful. The price is fair. But the photo looks like it was taken in a car park at dusk. So the buyer clicks away. Most independent jewellery makers know this. They feel it every time they post, and the engagement flatlines. They see it when their product sits in a cart an

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

56% of jewellery buyers research online before purchasing. Here's how the digital-first buyer journey works in 2026 — and what jewellery brands must do to earn trust early.

Chocianaite Creative Agency provides social media content creation and management built for jewellery brands — from market analysis and strategy through to content production and paid ad creation.

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

Recap of the "How to Launch a Sold-Out Jewellery Collection in 2026" webinar — covering seven launch strategies, AI visual production, waitlist mechanics, email sequences, and SEO/GEO for independent jewellers. Watch the full recording in the Ultimate Jewellers' Playbook Skool community.

How to create authentic visual storytelling for goldsmiths in Europe — a practical guide to jewellery photography, model shoots, videography, and building a content system that converts browsers into buyers.

Most jewellery brand owners and makers are not bad at their craft. In fact, they are extraordinary at it. But when it comes to photographing their own pieces, they often hit a wall.

Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.

AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

Discover why your jewellery photos aren’t converting — and how to fix them with strategy, storytelling, and precision. Chocianaite Creative Agency reveals the proven framework behind jewellery photography for brand growth — visuals that build trust, attract customers, and turn beauty into business.

When it comes to photographing necklaces at home, achieving a look that truly showcases the beauty and detail of your jewellery can be a...

For independent jewellery makers, the art of creation doesn’t stop at the bench; it extends into how the pieces are marketed. One of the...

Running an online jewellery store is no small feat. It involves crafting a website that is not only visually appealing and functional but...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

If you’re deeply immersed in the world of jewellery design and sales, you’ll understand how crucial photography is to your business....