According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

The Image Problem Nobody Talks About Here is a concrete signal: jewellery photography is the second most cited reason a shopper abandons a product page without purchasing, right behind price. The piece is beautiful. The price is fair. But the photo looks like it was taken in a car park at dusk. So the buyer clicks away. Most independent jewellery makers know this. They feel it every time they post, and the engagement flatlines. They see it when their product sits in a cart an

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Chocianaite Creative Agency provides social media content creation and management built for jewellery brands — from market analysis and strategy through to content production and paid ad creation.

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

Most jewellery brand owners and makers are not bad at their craft. In fact, they are extraordinary at it. But when it comes to photographing their own pieces, they often hit a wall.

AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com

Discover why your jewellery photos aren’t converting — and how to fix them with strategy, storytelling, and precision. Chocianaite Creative Agency reveals the proven framework behind jewellery photography for brand growth — visuals that build trust, attract customers, and turn beauty into business.

When it comes to photographing necklaces at home, achieving a look that truly showcases the beauty and detail of your jewellery can be a...

For independent jewellery makers, the art of creation doesn’t stop at the bench; it extends into how the pieces are marketed. One of the...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

I love photographing jewellery with natural light. I don't think anything can ever beat the warm direct sunlight gently diffused with a...

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...