According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Most jewellery brands think they know their competitors. Almost none have done structured research. Here is what real jewellery competitor analysis looks like — and why it matters for your positioning, pricing, and growth.

56% of jewellery buyers research online before purchasing. Here's how the digital-first buyer journey works in 2026 — and what jewellery brands must do to earn trust early.

Chocianaite Creative Agency provides social media content creation and management built for jewellery brands — from market analysis and strategy through to content production and paid ad creation.

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

Recap of the "How to Launch a Sold-Out Jewellery Collection in 2026" webinar — covering seven launch strategies, AI visual production, waitlist mechanics, email sequences, and SEO/GEO for independent jewellers. Watch the full recording in the Ultimate Jewellers' Playbook Skool community.

Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.

6 Pre-Launch Tactics That Build Real Buying Intent for Jewellery Brands. These are not theories. They come from how high-performing independent jewellery brands — and major luxury houses — structure their launches.

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

Discover why your jewellery photos aren’t converting — and how to fix them with strategy, storytelling, and precision. Chocianaite Creative Agency reveals the proven framework behind jewellery photography for brand growth — visuals that build trust, attract customers, and turn beauty into business.

For independent jewellery makers, the art of creation doesn’t stop at the bench; it extends into how the pieces are marketed. One of the...

When photographing jewellery, the quality of light can make or break your images. Direct sunlight, while abundant and free, can often be...

Running an online jewellery store is no small feat. It involves crafting a website that is not only visually appealing and functional but...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

Capturing the intricate details of jewellery can be quite a challenge, especially for those new to using a DSLR camera. However, with the...

I love photographing jewellery with natural light. I don't think anything can ever beat the warm direct sunlight gently diffused with a...

If you’re deeply immersed in the world of jewellery design and sales, you’ll understand how crucial photography is to your business....

Are photographing jewellery in the natural light and still finding hard to fight reflections? Our biggest secret to fight those is a...

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...