A New York model sued a fashion brand for using AI to generate unapproved images of her likeness. Here is what the case means for jewellery brands using AI photography — and what US and EU regulations now require.

Jewellery packaging drives sales, repeat purchases and brand loyalty. Data, strategy, and 8 extraordinary brand examples — from KIMITAKE to Grainne Morton. 155 characters

Most Independent Brands Look Like Everyone Else. The global jewellery market was valued at $286 billion in 2025 and is growing at 8.7% annually. Online jewellery sales now account for approximately 25% of that total global market — and that share is rising fast. The implication for independent jewellery brands is real and specific: your customer is not walking past your shop window. They are comparing you, side by side, with four other brands in a browser tab. And they are ma

Global product placement spending hit $29.6 billion in 2023, growing at double-digit rates for four consecutive years, according to PQ Media's Global Product Placement Forecast. Over the same period, the global jewellery market reached $353 billion, projected to grow at 4.7% annually through 2030. Brands across every category have worked out that a well-placed product in a film or series reaches audiences that advertising increasingly cannot. For jewellery brands, the opportu

Market research for jewellery brands: what it covers, what it delivers, and how it changes brand strategy decisions. A practical guide for independent jewellery founders.

According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

Recap of the "How to Launch a Sold-Out Jewellery Collection in 2026" webinar — covering seven launch strategies, AI visual production, waitlist mechanics, email sequences, and SEO/GEO for independent jewellers. Watch the full recording in the Ultimate Jewellers' Playbook Skool community.

How to create authentic visual storytelling for goldsmiths in Europe — a practical guide to jewellery photography, model shoots, videography, and building a content system that converts browsers into buyers.

Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

Are photographing jewellery in the natural light and still finding hard to fight reflections? Our biggest secret to fight those is a...

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...