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Online Jewellery Business Mistakes Pt.2: e-com inconsistency

Running an online jewellery store is no small feat. It involves crafting a website that is not only visually appealing and functional but also engaging enough to guide customers smoothly through their shopping experience, culminating in a purchase. The journey from landing on the homepage to clicking the 'add to basket' button is crucial, and several elements play a pivotal role in this process.


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From the placement of text and navigation tools to the speed and quality of image loading, every detail matters. Pop-ups, product descriptions, and introductions to best-sellers all contribute significantly to sales. However, let's zero in on one aspect that captures your client’s attention almost instantly upon entering your site: the photography of jewellery.


High-quality jewellery images are essential for sales, a fact well-supported by research and discussed in my online webinars and courses. But today, I want to highlight a common oversight among many budding jewellery businesses—consistent colour grading in their e-commerce jewellery photography.


E-commerce jewellery photography typically involves white background packshots that showcase individual jewellery items. The challenge arises when these photos are taken at different times, by different photographers, each using their unique lighting setups and editing styles. This inconsistency can lead your products to appear as if they have varying shades of gold, which can be a major deterrent for potential buyers. Consistency in product appearance builds trust, and trust drives sales.



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Fortunately, this is a fixable issue. A simple adjustment of hue and saturation can unify your jewellery packshots, making them appear consistent regardless of when or how they were taken. This small tweak can restore buyer confidence and enhance the perceived reliability of your brand.

If you're looking for a way to improve your business this week, take a moment to review your e-commerce jewellery photos. Identify any jewellery images that misrepresent your products and correct them. This task takes just a couple of minutes per image but can significantly impact your sales.


For those eager to delve deeper and elevate their business like a pro, consider enrolling in our smartphone jewellery photography course. Week 3 focuses on mastering the essential tools of Photoshop for jewellery photo editing, including a comprehensive tutorial on leveraging AI integrations within Canva and Adobe Suite to expedite your editing process.


Investing a little time in improving your jewellery photography can yield substantial returns. Don’t overlook the power of a picture-perfect presentation in your online jewellery store.


Would like to leave the job for professional photographers? Contact us hello@chocianaite.com for your new e-commerce jewellery images!

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