Case Study: How We Built Arven's Complete Jewellery Photography Library in 4 Production Days

Professional Jewellery Photography That Aligns Price With Perception and Converts To Sales

CLIENT: Arven — Norway's Oldest Gold & Silver Producer

PRODUCTION: Chocianaite Creative Agency

STUDIO: Studio MUZE BCN, Barcelona

MODEL: Anastasia

MUA: Eva

4 production days

224 pieces of content

£8,690 full bundle

60 model images

10 product images

154 e-commerce pack shots

Who Is Arven

Arven was founded in 1868 in Bergen, Norway. They produce gold and silver jewellery on-site using 100% recycled metals — a heritage brand with over 150 years of craft behind every piece.

When Arven came to Chocianaite Creative Agency, the product was already strong. The challenge was making sure their visual system communicated that strength clearly enough to convert.

Three Photography Directions, 4 Production Days

Arven came to us after years of working together. We already understood their product, their audience, and their market position — which meant we could move fast and execute with precision from the very first hour.

The objective was to deliver a complete visual library covering three jewellery photography directions in a single production cycle.

Product Jewellery Photography for Arven (Norway)

Step 1: Jewellery Model Photography

On-model imagery answers the questions that product-only photography cannot — scale, fit, and how a piece actually feels to wear. For Arven, we used flash lighting and controlled white and oyster backgrounds at Studio MUZE BCN. Styling combinations were pre-approved before shoot day to make the most of an 8-hour production window: 60 images, one session, as a result — editorial jewellery photography that positions Arven as a desired purchase.

Step 2: Product Jewellery Photography

For the product shoot, we built a minimal studio setup with one direct light source and neutral backgrounds — a deliberate choice that keeps the focus entirely on craft and detail. Ten jewellery compositions, produced in under four hours. Every image is built to align perception with price.

Step 3: E-commerce Pack shot Photography

Pack shot photography is a conversion infrastructure. For Arven, this meant 154 jewellery pack shots meeting the technical requirements of wholesale catalogues, e-commerce platforms, and editorial submissions — all delivered within the same production cycle.

The Result

Four production days. Three photography directions. 224 pieces of content.

60 model images that show Arven the way it deserves to be seen. 10 product photographs that let the craft speak for itself. 154 e-commerce packshots ready for every platform, catalogue, and wholesale submission they will ever need.

Chocianaite Creative Agency delivered a complete jewellery photography system — model photography, professional jewellery photography, and e-commerce pack shot photography — in a single production cycle. No reshoots. No creative revisions on set. Just a full visual library, built to last a quarter and work across every channel.

This is what professional jewellery photography looks like when it is planned with strategy, not just executed with a camera. Every image has a job. The model photography builds desire and communicates value. The product photography earns trust at the moment of consideration. The pack shots close the sale on the product page.

Creative assets build positioning. E-commerce content builds trust. Together, they build a brand that people come back to.

You design the piece. We design the perception.

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