Welcome to our very first 5 out of 5 post where we share the beauty of jewellery brands that inspired us this week!
1 @simuero_ (33.5K) - browsing their feed makes you feel like you’ve just made a new friend. You know who they are, their values, their ethics. The love for making unique sustainable jewellery just seeps through my laptop screen, as does seeing raw fingerprints that have remained in soft gold in the jewellery making process.
VISUAL LESSON - you CAN use your own imagination to create stunning photographs.
2 @hernan.herdez (40.6K) Male model incorporation into their branding is a beautiful move towards the future of unisex jewellery, and the 90’s inspired feed & jaw-dropping aesthetic bring nothing but a craving to add more to my shopping basket.
VISUAL LESSON - you must know your visual direction and stay consistent with it.
VISUAL LESSON - UGC is an essential tool for speeding up your brand's growth.
4 @luceirjewellery (2.7k) is an art gallery that leads you through fashion history. Although they’ve not posted anything since early December,I keep on wanting to get back to their feed and see where it takes me because this journey hits different every time.
VISUAL LESSON - general aesthetic can put a brand into a luxury tier without high-end images of the jewellery itself.
5 @twojeys (278k) I confess guilty for falling in love with their branding strategies, lifestyle, and visuals. Their ads are cinematic experiences, their old-school Cali inspired content makes you want to quit everything, pack your bags, hop on a motorbike, and start a new life in LA, and their brand’s lifestyle is SO STRONG, Two Jeys when you see them.
VISUAL LESSON - images should pulsate the lifestyle your jewellery brand offers your clientele.
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