Lab-grown diamond prices are rising as AI chip demand pulls supply away from jewellery. What independent jewellery brands need to understand about this market shift.

Jewellery is, by broad professional consensus, the most technically demanding product category to photograph. Highly reflective surfaces — gold, silver, platinum — act like mirrors. They capture the reflection of the camera lens, the photographer, and the room itself. Tiny stone settings require macro lenses and focus-stacking techniques to stay sharp. A single scratch on a metal surface reads as a flaw under studio light. And colour accuracy matters enormously: a rose gold r

Summer 2026 jewellery trends backed by Pinterest data, SS26 runways, and Google search signals — beaded pieces, sculptural gold, green gemstones, brooches, and more. With photography direction for each.

Global product placement spending hit $29.6 billion in 2023, growing at double-digit rates for four consecutive years, according to PQ Media's Global Product Placement Forecast. Over the same period, the global jewellery market reached $353 billion, projected to grow at 4.7% annually through 2030. Brands across every category have worked out that a well-placed product in a film or series reaches audiences that advertising increasingly cannot. For jewellery brands, the opportu

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...