On 2 August 2026, the part of the EU AI Act that most jewellery brands can actually feel came into force. From that date, the European Commission gained the power to request documentation, run evaluations, restrict models, and issue fines of up to 3% of global annual turnover or €15 million against the largest AI providers. The obligations themselves are not new — they applied from August 2025 — but the enforcement machinery only switched on now. For a small jewellery brand,

From 12 August 2026, one shipped ring can make you a "producer" in another country Here is the fact that caught most small jewellery brands off guard. As of 12 August 2026, the EU's Packaging and Packaging Waste Regulation — Regulation (EU) 2025/40, which repeals the old Packaging Directive 94/62/EC — applies directly across all 27 member states. No national law needs to pass first. It is already in effect. The part that matters for you: whoever places packaged goods on the E

Learn how jewellery photography lighting affects metal colour, gemstone brilliance and buyer trust — plus seven fixes you can apply to your next shoot.

A practical guide to premium e-commerce jewellery photography in 2026: the image choices that build buyer confidence and lift online sales.

Rapaport's latest market comment reports that rough diamond production dropped 8% in 2025, to 99 million carats. Over the same year, the average price per carat rose 6%, to $93. So fewer diamonds came out of the ground. And the ones that did cost more. There is a second signal underneath that one. Prices for small round diamonds (0.30 to 0.49 ct.) are climbing again after dealers sold down their stock. The RapNet Diamond Index for 0.30 ct. stones rose 4.2% in June alone. Bigg

Learn how to find trends for your jewellery marketing using Pinterest Predicts, Google Trends, Glimpse and your own first-party data — and how to act before they peak.

A New York model sued a fashion brand for using AI to generate unapproved images of her likeness. Here is what the case means for jewellery brands using AI photography — and what US and EU regulations now require.

Lab-grown diamond prices are rising as AI chip demand pulls supply away from jewellery. What independent jewellery brands need to understand about this market shift.

Jewellery is, by broad professional consensus, the most technically demanding product category to photograph. Highly reflective surfaces — gold, silver, platinum — act like mirrors. They capture the reflection of the camera lens, the photographer, and the room itself. Tiny stone settings require macro lenses and focus-stacking techniques to stay sharp. A single scratch on a metal surface reads as a flaw under studio light. And colour accuracy matters enormously: a rose gold r

Summer 2026 jewellery trends backed by Pinterest data, SS26 runways, and Google search signals — beaded pieces, sculptural gold, green gemstones, brooches, and more. With photography direction for each.

Global product placement spending hit $29.6 billion in 2023, growing at double-digit rates for four consecutive years, according to PQ Media's Global Product Placement Forecast. Over the same period, the global jewellery market reached $353 billion, projected to grow at 4.7% annually through 2030. Brands across every category have worked out that a well-placed product in a film or series reaches audiences that advertising increasingly cannot. For jewellery brands, the opportu

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...