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Marketing Strategies for Silversmiths in the UK: What Actually Moves the Needle in 2026
Silver now accounts for 40% of all precious metal jewellery searches in the UK. The UK jewellery market reached £8.1 billion in 2025, with online sales growing at a 13.8% compound annual rate. And yet, most independent silversmiths are invisible online — not because their work is ordinary, but because their marketing is.
3 days ago5 min read


AI Models Are Coming to Jewellery Advertising — And Now They Have to Be Disclosed
New York's AI disclosure law (S.8420-A) takes effect June 2026, requiring brands to disclose AI-generated models in ads. Here's what jewellery brands need to know — and how to act before the deadline.
5 days ago7 min read


AI-Generated Jewellery Photography: How CAD-to-Visual Production Is Changing the Game
AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com
Mar 104 min read


Fire Horse Year Jewellery Marketing 2026: The Strategy Guide for Jewellery Brands
The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.
Feb 276 min read


Why Your Jewellery Photos Don’t Sell? Here's How To Harness Jewellery Photography For Brand Growth
Discover why your jewellery photos aren’t converting — and how to fix them with strategy, storytelling, and precision. Chocianaite Creative Agency reveals the proven framework behind jewellery photography for brand growth — visuals that build trust, attract customers, and turn beauty into business.
Oct 27, 202510 min read


How to add texture to your jewellery photos
Photographing jewelry can be as intricate as the pieces themselves. The brilliance of a gem or the sheen of metal can sometimes get lost...
May 8, 20242 min read


3 essential tips for photographing necklaces
When it comes to photographing necklaces at home, achieving a look that truly showcases the beauty and detail of your jewellery can be a...
May 5, 20242 min read


What is the best light for jewellery photography at home
I love photographing jewellery with natural light. I don't think anything can ever beat the warm direct sunlight gently diffused with a...
Apr 20, 20241 min read


Where to Buy the Best Backgrounds for Jewellery Photos
If you’re deeply immersed in the world of jewellery design and sales, you’ll understand how crucial photography is to your business....
Apr 19, 20242 min read


How to Utilise Foam Boards in Jewellery Photography
Are photographing jewellery in the natural light and still finding hard to fight reflections? Our biggest secret to fight those is a...
Apr 17, 20242 min read


Jewellery Business Mistakes: Analysing Anavir Studio
Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...
Apr 3, 20242 min read
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