The other day I was emailing a new client about regular content creation for social media. I've created a few packages that suited their essential needs and budget, and then it hit me.
That wasn't what they REALLY needed in order to grow. Sure, they would see an increase in image quality & engagement, but would any of those packages really help them become HUGE? Not really.
So I sat down and created a package for them with no limits in my mind. They will make a decision themselves, but at this point all they have to do is decide if their goal was to become one of the fastest growing jewellery brands in the UK or not.
And then I sat down and thought.. What content would I post if I had a jewellery business and wanted it to become the next big thing everybody talked about. Here it goes:
Professional product and model images (goes without saying). I'd have 3 different models throughout the 3 month period to have enough varied content to publish.
3 videos/reels p.w.
2 nano influencer (5K-15K followers) campaigns every month
At least one influencer/celebrity campaign (50K & up) every quarter
One monthly giveaway
Heavily advertised content twice p.w.
One brand's lifestyle image p.w. (quote, Pinterest image, whatever works for my business).
You can always sign up for our waiting list and get some stunning visual content!