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SETTING A COLOUR PALETTE FOR YOUR JEWELLERY BRAND

Specialising in Jewellery Photography I spend a lot of time searching for inspiring jewellery brands and analysing the do's and don'ts that make them successful.


There is one important branding principle that all high-end jewellery brands follow with no exceptions. The name of this blog post kind of makes it obvious what it is.


CONSISTENT COLOUR PALETTE.



I'm not going to talk about the psychology of blue making the customer trust your brand more, and green making your potential buyers relax. Frankly speaking, I think colour psychology might have worked 10 years ago, but not anymore.


I'm talking about setting a few colours that you'll follow when creating your website, branding, packaging, and social media content.


I'm talking about making your brand consistent and recognisable. I'm talking about making your brand visually and aesthetically pleasing.



WHY?


1 - Consistent colour palette makes it easier to recognise your brand


2 - It makes your social media feed/ website/ online shop look more professional


3 - It's easier for you to create photography that looks good when mixed up throughout your social media



Here are some examples of poor colour matching from jewellery businesses I found on Instagram. I want to emphasise, that the jewellery on these accounts is gorgeous, however, poor photography and lack of a consistent colour palette makes the whole brand look unprofessional. With authentic branding and correct colour aesthetics, these jewellery designers could be profitable on both Instagram and online shopping platforms like NOTHS and Etsy.






Do you see what I mean?


And this is what a great colour palette use looks like.


Not only does it make these brands look extremely professional and desirable, consistent colour scheme makes it pleasant to scroll through their feed even if you're not interested in buying jewellery. Except that... These photographs make you want to buy something. And you end up doing exactly that.







I hope this post was helpful. Next thing you must do if you want your brand to succeed, is sit down for a few hours and REALLY think about the colours you'd like to represent your business.


Need help? I'm here to help you build a successful jewellery brand.


Get in touch hello@chocianaite.com for a consultation session.

4 comentários


Traci Parsons
Traci Parsons
02 de nov. de 2022

Thank you for this info! I was Trying to put a color palette together for a jewelry designer and your article was so informative.

Curtir

Traci Parsons
Traci Parsons
02 de nov. de 2022

Thank you for this info! I was Trying to put a color palette together for a jewelry designer and your article was so informative.

Curtir

James Brown
James Brown
20 de set. de 2022

It is better for you to consult with a specialist about this issue. Especially if you want to buy and use CBD products. Personally I always stick to a low dose when using this oil full spectrum CBD oil with THC. By the way this oil is of very good quality which does not contain any preservatives dyes and other impurities. It is an excellent remedy for headaches and anxiety.

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Traci Parsons
Traci Parsons
02 de nov. de 2022
Respondendo a

What does this have to do with color palettes??? Grrr I hate Spam posts- go crawl back under your rock.

Curtir
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