We all know what's going on in the world right now. The big C is putting everyone's lives, work, travel, and everything else on hold. However, let's look at the bright side of things and embrace all this time off we now have by rock'n'rolling our post-appocalypse business.
Here are 9 things every jewellery brand should do during quarantine:
1- Fix the little things like your website's About page, Instagram bio, tweaks in your online shop's SEO, or that goddamn email list! The time has come!
2- Create new designs - now is the time to work on your next collection. Get inspired and start sketching!
3 - Reach out to all the little boutiques and online marketplaces you've been wanting to sell at! Etsy, Wolf and Badger, Not On The High Street, maybe ASOS? Give it a go!
4 - Work on your marketing strategy for the rest of the year. What in your business needs changing and improving? What are your competitors doing that you haven't even thought about? Create future promotions and newsletters - it's all so important!
5 - Content creation, no matter if you do it yourself, or if you work with a team of creatives, is key in running a successful business. Think about what professional jewellery photographer, makeup artist, stylist, location, props you're going to work with Create and share your dream shoot mood board with them. On that note, why not contacting me about creating your next visual story? Drop me a message at firstname.lastname@example.org.
6 - Create video content on Youtube or IG TV about styling, pairing, and wearing your jewellery. Show your face to the tribe that follows and loves you.
7 - Work on promotions for summer, the festival season, Black Friday, Christmas, Halloween, etc. Remember, the most successful jewellery brands have Christmas campaigns shot and ready from early summer - this time you might be able to beat them!
8 - Take care of yourself. Read books, listen to podcasts, eat healthy food, meditate, do yoga... Everything will be OK and your business will thrive.