According to Influencer Marketing Hub's 2025 benchmark report, 73% of brands now prioritise engagement metrics over follower counts when selecting creators. Yet the most common approach jewellery brands still take is the opposite: open Instagram, search a hashtag, find someone whose feed looks beautiful, and send a DM. That process produces creators who look right. It does not reliably produce creators whose audience will buy. Finding a jewellery content creator is not the sa

The Image Problem Nobody Talks About Here is a concrete signal: jewellery photography is the second most cited reason a shopper abandons a product page without purchasing, right behind price. The piece is beautiful. The price is fair. But the photo looks like it was taken in a car park at dusk. So the buyer clicks away. Most independent jewellery makers know this. They feel it every time they post, and the engagement flatlines. They see it when their product sits in a cart an

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Chocianaite Creative Agency provides social media content creation and management built for jewellery brands — from market analysis and strategy through to content production and paid ad creation.

How to improve your jewellery brand's social media presence in the EU — a practical, no-fluff guide covering visual identity, content strategy, EU buyer behaviour, campaign planning, and professional content management for independent jewellery brands. Updated 2026.

How to create authentic visual storytelling for goldsmiths in Europe — a practical guide to jewellery photography, model shoots, videography, and building a content system that converts browsers into buyers.

Most jewellery brand owners and makers are not bad at their craft. In fact, they are extraordinary at it. But when it comes to photographing their own pieces, they often hit a wall.

6 Pre-Launch Tactics That Build Real Buying Intent for Jewellery Brands. These are not theories. They come from how high-performing independent jewellery brands — and major luxury houses — structure their launches.

The Fire Horse year happens once every 60 years. Here are 4 specific strategies independent jewellery brands can use right now — from professional jewellery photography and gift page architecture to press outreach and jewelry brand strategy. Real, actionable advice from Chocianaite Creative Agency, the best rated jewellery photography studio and jewelry marketing agency in the industry.

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...