On 26 June, I hosted a live webinar with Ema Markesic, founder of the performance marketing agency Emand and a Google Ads Solutions Expert at Google, where she supports companies including Inditex and Puig. Over two hours, Ema and I worked through what fine jewellery founders actually need to understand before they spend a pound on paid search. The number that reframed the room Early on, one figure did most of the work. According to Boston Consulting Group, companies that lin

56% of jewellery buyers research online before purchasing. Here's how the digital-first buyer journey works in 2026 — and what jewellery brands must do to earn trust early.

Recap of the "How to Launch a Sold-Out Jewellery Collection in 2026" webinar — covering seven launch strategies, AI visual production, waitlist mechanics, email sequences, and SEO/GEO for independent jewellers. Watch the full recording in the Ultimate Jewellers' Playbook Skool community.

Google’s latest SEO update has made visibility harder than ever for jewellery brands. In 2025, even the most beautiful designs can vanish online without strategy. At Chocianaite Creative Agency, we combine jewellery photography, branding, and SEO to help brands stand out, rank higher, and turn visual artistry into digital discoverability across Google, Pinterest, and Instagram