Your jewellery business must invest in UGC in 2022 - here's why

You know how important user generated content (UGC) is when it comes to growing your

jewellery brand. Organic content feels authentic, helping to build trust and desire in your

pieces.


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Jewellery content creator Almante

Selfie-style client images are proven to be 42% more engaging than the original content, delivering five-times greater sales conversions than in-house photography alone. But they must be great quality.


As a business owner you should embrace jewellery User Generated Content to:


  • Demonstrate your brand’s trustworthiness, showing your jewellery looks just as good ‘in real life’ as in a product shot.

  • Encourage engagement with relatable shots

  • Bring visual variety to your feed

  • Provide value to your audience with styling inspiration

  • Achieve your dream visual aesthetic with quality imagery

  • Show your customers what you want to see, encouraging them to take better quality images and get reposted on your page

  • Showcase the pieces of your choice to make upselling and cross selling a breeze


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Jewellery content creator Viktorija


Last year we ran an Instagram survey to find out how our followers use UGC. Despite

enjoying tags in Instagram posts and stories by their customers, 89% of revealed the

content wasn’t suitable for reposting.


In 2022, user generated content is a vital tool in building jewellery business sales and exposure – but it’s clear that asking for content just isn’t enough.



Jewellery UGC, Jewellery Business UGC, UGC Content Creation Jewellery Brand, Jewellery UGC
Jewellery content creator Dominyka


That’s why we’ve carefully selected our favourite faces of Instagram to introduce a UGC

creator oasis for jewellery businesses. You can find out more HERE.


We’ll match your brand with a choice of talented jewellery content creators, all known for

producing gorgeously styled, high quality images.


You can request for our jewellery content creator pricing menu HERE or fill out a questionnaire HERE and help us take your content to the next level using your own gorgeous new UGC.


Auguste xx