You know how important user generated content (UGC) is when it comes to growing your
jewellery brand. Organic content feels authentic, helping to build trust and desire in your
pieces.
Selfie-style client images are proven to be 42% more engaging than the original content, delivering five-times greater sales conversions than in-house photography alone. But they must be great quality.
As a business owner you should embrace jewellery User Generated Content to:
Demonstrate your brand’s trustworthiness, showing your jewellery looks just as good ‘in real life’ as in a product shot.
Encourage engagement with relatable shots
Bring visual variety to your feed
Provide value to your audience with styling inspiration
Achieve your dream visual aesthetic with quality imagery
Show your customers what you want to see, encouraging them to take better quality images and get reposted on your page
Showcase the pieces of your choice to make upselling and cross selling a breeze
Last year we ran an Instagram survey to find out how our followers use UGC. Despite
enjoying tags in Instagram posts and stories by their customers, 89% of revealed the
content wasn’t suitable for reposting.
In 2022, user generated content is a vital tool in building jewellery business sales and exposure – but it’s clear that asking for content just isn’t enough.
That’s why we’ve carefully selected our favourite faces of Instagram to introduce a UGC
creator oasis for jewellery businesses. You can find out more HERE.
We’ll match your brand with a choice of talented jewellery content creators, all known for
producing gorgeously styled, high quality images.
You can request for our jewellery content creator pricing menu HERE or fill out a questionnaire HERE and help us take your content to the next level using your own gorgeous new UGC.
Auguste xx