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3 jewellery business growth lessons I learned from BVLGARI

In 2023, Bvlgari's revenue surged to $231.9 million in the second quarter alone, showcasing its dominance in the jewellery market and contributing to industry-wide sales growth.


I'm Auguste Chocianaite, a jewellery photographer, business growth expert, and an educator. Today I want to share three brand elevation tips inspired by one of the best-known brand names in the industry today: Bvlgari.


1. Elevate Your Visual Content


First and foremost, the power of visual storytelling cannot be underestimated in the jewelry industry. High-quality jewelry photography and video are not just tools; they are essential components that showcase the intricate beauty and craftsmanship of your pieces. Bvlgari’s success is partly due to how they present their products. Every jewelry image and video they release speaks of luxury, attention to detail, and artistic expression.


To implement this:

  • Invest in Professional Jewelry Photography: Don’t skimp on this step. Professional photos do more than just capture your product; they evoke feelings, highlight unique details, and convey a sense of exclusivity.

  • Use Consistent Visual Themes: Your visual content should tell a cohesive story. Use consistent lighting, backgrounds, and styling to create a recognizable brand aesthetic that stands out in a crowded market.



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www.bulgari.com


2. Don't Ignore Photo Editing

While capturing the perfect shot is crucial, meticulous photo editing plays an equally important role in your visual strategy. Jewelry photo Editing allows you to fine-tune your images to perfection, ensuring each photo meets the high standards your luxury brand aims for. This process is critical in eliminating any distractions that might detract from the product’s allure and ensuring that the colours and textures pop just right.

Here’s how to get started:

  • Learn Advanced Editing Techniques: Understand tools like Adobe Photoshop and Lightroom. Even basic knowledge can dramatically improve the quality of your photos.

  • Consider Professional Retouching: Sometimes, it’s best to let the experts handle it. Professional retouchers can enhance the natural beauty of your products while maintaining authenticity.


3. Choose Your Models Wisely

The right model can be the bridge between your jewelry and your customers. They personify your brand's identity and should resonate with your target audience. When Bvlgari chooses models for their campaigns, they ensure these individuals not only embody luxury and elegance but also connect with their audience on an emotional level.

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To do this effectively:

  • Understand Your Audience: Who are you selling to? What are their aspirations, and how do they perceive luxury? Answer these questions to better select a model who your customers can aspire to or see themselves in.

  • Look for Versatility: Choose models who can adapt to various styles and settings. This versatility will allow you to create a range of marketing materials with a consistent and relatable face.

@bvlgari


By incorporating these strategies—elevating your visual content, not overlooking the power of editing, and selecting the right models—you can enhance your brand's perception and achieve remarkable growth. Remember, in the luxury market, your brand's presentation is just as crucial as the quality of your products. Let the brilliance of your jewelry be matched by the brilliance of your marketing efforts. Happy branding!

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