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The Power Of Branding In Jewellery Photography


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Have you ever felt like your jewellery business is lacking a cohesive look and feel? Like you post carefully crafted content on Instagram, but no matter what, your feed still looks all over the place?

 

Struggling to maintain a specific visual aesthetic for jewellery business and finding "your look" is a super common issue amongst independent jewellery business owners. 99% of the time it is the result of inconsistent branding that's been done without much consideration when launching a jewellery brand. However, I have good news. All of that can be organised and clarified in just a few hours. Here's how to set up branding guidelines for a jewellery business:



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Photo: Pinterest



Branding is more than just a logo or a colour scheme. It's about creating a visual language that speaks directly to the heart of your audience. A lack of branding can leave your jewellery lost in translation. It's like a diamond in the rough – full of potential but yet to be discovered.

 

I've said it before and I'll say it again:


"DO NOT produce and publish content before clarifying your visual branding.

Off-brand photography can be detrimental to the way potential clients perceive a jewellery business."



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How to Compose An Easy-Flowing Photographic Look?


STEP 1 - Answer the main questions that unlock the essence of your brand, such as "What is the unique selling proposition (USP) of my business?" and "What are the 5 keywords that describe my brand?".

 

STEP 2 - Spend some time doing research and competitor analysis. If done well, this can take your visual perception to the next level.

 

STEP 3 - When in pursuit of "THE look", delve deep into 3 imperative branding keys:

 

  • Target audience

  • Colour palette

  • Aesthetic



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Photo: Pinterest


Transform Your Jewellery Business With A Free Branding Workshop

 

29 December, 7pm UK time - we will sit down with a cup of hot chocolate and:

 

  • Answer essential visual branding questions 99% of jewellers do not have answers to

  • Learn to do a quick and effective competitor analysis which will allow you to implement high-performing macro strategies into your content creation flow

  • Create a detailed target audience profile

  • Set the EXACT colour scheme for your business (colour codes and all)

  • Understand how to navigate the rabbit hole of visual aesthetics

  • Lay the foundations for a visually cohesive jewellery photography style

 

Don't wait for 1st January to make a change. Act now.


Sending love, Auguste


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