A New York model sued a fashion brand for using AI to generate unapproved images of her likeness. Here is what the case means for jewellery brands using AI photography — and what US and EU regulations now require.

Jewellery is, by broad professional consensus, the most technically demanding product category to photograph. Highly reflective surfaces — gold, silver, platinum — act like mirrors. They capture the reflection of the camera lens, the photographer, and the room itself. Tiny stone settings require macro lenses and focus-stacking techniques to stay sharp. A single scratch on a metal surface reads as a flaw under studio light. And colour accuracy matters enormously: a rose gold r

Summer 2026 jewellery trends backed by Pinterest data, SS26 runways, and Google search signals — beaded pieces, sculptural gold, green gemstones, brooches, and more. With photography direction for each.

The Number That Should Stop You Mid-Scroll In February 2026, the Influencer Marketing Hub published an analysis of over 11,400 jewellery brand campaigns. The finding that stands out: micro-influencers — those with between 10,000 and 100,000 followers — delivered an average cost-per-engagement of £0.07 for jewellery content. Celebrity-tier partnerships cost nearly four times more, at £0.27 per engagement, while generating a fraction of the interaction. In fact, that gap is a s

Model jewellery photography is a professional shoot in which your pieces are photographed being worn by a real person. The images show rings on hands, earrings against skin, necklaces on a collarbone, bracelets on a wrist. The output is used across e-commerce listings, social media, campaign launches, and editorial content.

Most jewellery brand owners and makers are not bad at their craft. In fact, they are extraordinary at it. But when it comes to photographing their own pieces, they often hit a wall.

New York's AI disclosure law (S.8420-A) takes effect June 2026, requiring brands to disclose AI-generated models in ads. Here's what jewellery brands need to know — and how to act before the deadline.

AI-generated jewellery photography from CAD files — professional product and model imagery before samples exist. From £100 per image. No photoshoot logistics, no handling risk. chocianaite.com

Discover why your jewellery photos aren’t converting — and how to fix them with strategy, storytelling, and precision. Chocianaite Creative Agency reveals the proven framework behind jewellery photography for brand growth — visuals that build trust, attract customers, and turn beauty into business.

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...